Privacy Policy
Last Updated: 2026
alexanderlush.co.uk ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (the "Site"), including all related pages, subdomains, and associated mobile applications.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
1. Information We Collect
We collect information in the following ways:
- Personal Information: When you contact us, sign up for newsletters, or submit forms, we may collect your name, email address, phone number, and other contact details.
- Technical Information: We automatically collect your IP address, browser type, operating system, device identifiers, and referral sources.
- Cookies and Tracking: We use cookies, web beacons, and similar technologies to track your behaviour on the Site.
- Usage Data: We collect information about how you interact with our content, including pages visited, time spent, and links clicked.
- Location Data: We may collect general location information based on IP addresses to ensure compliance with UK gambling regulations.
2. How We Use Information
We use the information we collect for the following purposes:
- Providing and maintaining the Site and improving user experience.
- Analytics and performance monitoring to understand visitor behaviour and preferences.
- Affiliate tracking to monitor referrals to casino partners and process commissions.
- Personalising content and recommendations.
- Sending marketing communications (with your consent).
- Compliance with legal and regulatory obligations.
- Fraud prevention and security purposes.
- Responding to your enquiries and providing customer support.
3. Cookie Policy
Our Site uses cookies to enhance your browsing experience. Cookie types include:
- Essential Cookies: Required for Site functionality and security.
- Analytics Cookies: Track user behaviour to improve the Site (e.g., Google Analytics).
- Affiliate Tracking Cookies: Monitor referrals and affiliate conversions.
- Marketing Cookies: Enable personalised advertising and retargeting.
You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect Site functionality. For more information, visit www.allaboutcookies.org.
4. Third-Party Links
Our Site contains links to third-party casino websites, gambling platforms, and affiliate partners. We are not responsible for their privacy practices, policies, or content. We strongly recommend reviewing the privacy policies of any third-party websites before providing your personal information.
Third-party casinos and operators process your data independently and are responsible for their own compliance with UK Gambling Commission regulations and data protection laws.
5. Your Rights
Under UK and EU data protection law (including UK GDPR), you have the following rights:
- Right of Access: Request a copy of your personal data.
- Right to Rectification: Correct inaccurate or incomplete information.
- Right to Erasure: Request deletion of your data (subject to legal obligations).
- Right to Restrict Processing: Limit how we use your information.
- Right to Data Portability: Receive your data in a structured, portable format.
- Right to Object: Object to specific processing activities.
- Right to Lodge a Complaint: Contact the Information Commissioner's Office (ICO) at www.ico.org.uk.
To exercise any of these rights, please contact us using the details in the Contact Us section.
6. Data Retention
We retain your personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Generally:
- Contact information: Retained until you unsubscribe or request deletion.
- Analytics data: Typically retained for 24-36 months.
- Affiliate tracking data: Retained for the duration of affiliate relationships and commission settlement periods.
- Legal/compliance data: Retained as required by UK gambling and data protection regulations.
When data is no longer needed, we securely delete or anonymise it.
7. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Email: privacy@alexanderlush.co.uk
Website: alexanderlush.co.uk
We will respond to your enquiry within 30 days of receipt.
Note: This Site is intended for users aged 18+ in the UK. Gambling can be harmful. Please gamble responsibly and visit www.begambleaware.org for support.